Jeff Koons

Jeff Koons is rated as one of most successful artists of the present day. And he is surely one of the few living artists who largely owes his popularity to the cult he has systematically built up around his own personality: the way he presents himself in and through pictures has time and again proved to be an essential component of his artistic work. Jeff Koons works with the garish, loud and colourful, as well as with the playful and kitschy, while at the same clearly positing himself in art historical traditions. By doing so he draws on two of the most important artists of the modern day - Marcel Duchamp and Andy Warhol - as well as on the language of forms and theory of composition of the Baroque and Rococo.





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